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Webinar Recording: Generating Cover Letter Income by Adding the Human Touch to Ignite an Interview

  • December 10, 2018
  • December 31, 2025
  • webinar



Generating Cover Letter Income by Adding the Human Touch to Ignite an Interview

recorded on Friday, December 7, 2018

Are you hearing this fake news that the cover letter is dead; nobody reads cover letters anymore or cover letters are a waste of time; well don’t believe it. We hear this so much based on naysayers who write negative blogs for fame and not for purpose. Not writing a cover letter is the quick and easy road to take, but in reality, when the right cover letter is used, it can be vital in landing more quality interviews.

Let’s review the results of my cover letter survey sent to more than 250 hiring managers top companies and recruitment firms where it proves the cover letter is still a powerful tool in landing interviews. We will look at a different view to writing a cover letter that better shows our clients are the best person-fit and let the resume support the skills, education, experience and results fit.

Takeaways (what can participants expect to learn from attending?):

  • What hiring managers want to read in cover letters, and what is a waste of time/space.
  • How to add a human touch to the cover letter that speaks to want the hiring teams care about along with a call to action that ignites the first interview.
  • Simple techniques that add the needed human voice to cover letters.
  • Increase income by selling more cover letter services at a higher price

This one-hour webinar is free for NRWA members and $19.99 for nonmembers. 

About Tom Powner

A career-changer himself and proof it can be done, Tom Powner resigned from a 25-year career in business development, operations and sales leadership to create Career Thinker Inc.

Motivated by years of viewing thousands of poorly crafted resumes and interviewing more than 1,000+ unprepared applicants, his goal is to provide people with career services, coaching, technology, inspiration and confidence to motivate them to take action and advance their careers.

He has a broad range of clients, but his sweet spot is preparing future executives.

Tom serves on the NRWA Board as a Director of Industry and has presented at several NRWA conferences.

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