Webinar: How to Turn Your Expertise Into A Book

Friday, September 18, 2026 | 12:30 - 1:30 p.m., ET
Content Level: Applied

Your expertise is your most valuable business asset—so why not turn it into a book? In this session, career and resume writing professionals will learn how a book differentiates you from the competition, attracts higher-ticket clients, and becomes a marketing asset you can use for years. You’ll also discover how to transform content you already have—client success stories, articles, LinkedIn posts, workshop materials, and resume templates—into a published book.

In this webinar you will learn:

• How to choose the right topic for your book—one that reflects your expertise and speaks directly to the clients you want to attract.
• To identify a book hiding in the content you’ve already created.
• What to expect on the self-publishing journey—from manuscript to marketplace—including how much control you keep along the way.
• Ways in which a book can become a marketing asset that brings in clients, speaking opportunities, and referrals.

Gillian Whitney is a business book coach, author marketing strategist, and six-time published author. She hosts the Easy Peasy Books Podcast, where she covers writing, publishing, and marketing books, and works with her husband, Devon, helping business owners turn their expertise into published books that grow their business.