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Webinar Recording: Create Impact Bullets That Sell Your Clients' ROI Value (1 CEU)

  • September 17, 2018
  • 6:30 PM
  • December 31, 2025
  • Download



Create Impact Bullets That Sell Your Clients' ROI Value

Presented on Thursday, September 13, 2018

If you own a résumé-writing business, you’ve seen first-hand clients with resume- and LinkedIn-profile challenges – from no branding and lack of stories to funky formatting, styling and poor keyword optimization. The most common weakness, however, is a lack of value – especially when it comes to writing bullet points.

You’ve seen it before – where it looks like they’ve cut and pasted their job description/posting right into the resume. No wonder most hiring managers have a bottle of Tums in their bottom desk drawer!

As a recruiter, I don’t want to read a resume and say, “Jane has been busy the past 10 years with many responsibilities.” I want to say “Damn, I need to call Jane. Look what she has done over the past 10 years!”

A resume’s experience section must be value- and not function-based, or it reads like an endless, dull and unimpressive list of job responsibilities. As professional resume writers, it's up to us to ensure resumes are rich in value statements that sell our clients in today’s competitive job market.

You Will Learn:

  • Techniques that help your clients see their value.
  • Intake questions that open Pandora’s Box.
  • How to turn responsibilities bullets into value/contribution statements.
  • Improved techniques that get clients engaged and excited about their professional value.
  • How to use the CAR method to create resume value statements.

This webinar is worth 1 CEU.

This one-hour webinar is free for NRWA members and $19.99 for nonmembers. 

About Tom Powner:

A career-changer himself and proof it can be done, Tom Powner resigned from a 25-year career in business development, operations and sales leadership to create Career Thinker Inc.

Motivated by years of viewing thousands of poorly crafted resumes and interviewing more than 1,000+ unprepared applicants, his goal is to provide people with career services, coaching, technology, inspiration and confidence to motivate them to take action and advance their careers.

He has a broad range of clients, but his sweet spot is preparing future executives.

Tom serves on the NRWA Board as a Director of Industry and has presented at several NRWA conferences.

The National Résumé Writers' Association
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